CASE STUDY · BRAND, CONTENT AND WEB
Show the clubs through their real people and spaces.
Video campaigns, club photography and a new website: three strands of work to refresh Dino’s digital presence, with my contribution across communication, production and the web experience.
- My role
- Communication, video, photography and website
- Scope
- Campaigns and digital presence refresh
- Status
- Published content · new website not published
Connect what people see online with what they experience in the club.
The work connects campaigns, photography and the website. The clubs’ own people, spaces and messages provide material for communication and the new digital experience.
- Instagram reel views over 2 years
- 1.5M
- new followers over 2 years
- +2,000
Results from the brand’s Instagram channel over two years.
From campaigns to the digital experience.
Content for different objectives.
This selection connects three approaches: a Family campaign, a piece with humour and a member testimonial. It shows how I adapt tone and editing to different communication goals.
Working principleGive each message a form suited to its objective.
Photography that belongs to the clubs.
The photo shoot supplies the website and social media. Equipment, spaces and members become part of the brand’s visual language.
Working principleUse the clubs’ reality as visual material.
Carry that identity into the website.
The new website organises clubs, programmes, results and recruitment. Real photography replaces stock images in the visual proposal, maintaining a connection with the brand’s content.
Working principleContinue the same identity across channels.
Comparison of the previous website and the new version presented in this case. The new website is not yet published.
The visible result and what remains to publish.
Campaigns and content have documented publication and channel results. The new web experience is presented as developed work, without treating it as a live website.
- Video and photography produced for the brand.
- 1.5 million reel views and more than 2,000 new followers over two years.
- New website proposal featuring real club photography.