AI-generated conceptual image used in the prototype; this is not a photograph of the founder.
Navigable prototype. Planned classes, local progress and indicative prices; no published class videos, real accounts or payments.
Pilates platform · digital product
The challenge and my approach.
Organise class discovery and the journey from a free first experience to choosing a programme.
- What I did
Show what I did
- Bilingual catalogue with equipment, level, duration and goal filters.
- Free journey and five-day challenge with local progress and favourites.
- Programmes, plan comparison and a demonstration backoffice.
- Editorial design system and brand book covering value proposition and business model.
- My role
- Concept, experience architecture, UX/UI and prototype development.
- Tools
- Next.js · React · TypeScript · Tailwind CSS